ABOUT ME

WHO AM I?

Business minded marketing strategist with 10 years of hands-on experience within digtal marketing and e-commerce

Excellent knowledge of brand strategy, digital transformation & marcom technology

Data & insight driven approach to enhance the overall customer experience

Recognized for a proactive approach and keen ability to effectively translate complex operational concepts into tangible action plans

A proven leader capable of blending big-picture viewpoints with tactical considerations to inspire, build trust and achieve real business growth

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DOWNLOAD MY CV

EXPERT IN

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Marketing Strategy

95%

Brand Strategy

90%

Data Driven Digital Marketing

95%

Customer Journey/Marketing Automation

90%

Business Development

90%

Leadership/Team Building

90%

EDUCATION

2001-2004

STOCKHOLM UNIVERSITY

ECONOMICS

Master Degree in Economy with a major in Marketing

EXPERIENCE

2019-2019

HSGN (Orkla)

CHIEF MARKETING OFFICER

Led a group of 10 people responsible for all marketing, • customer acquisition and market research. • Led the implementation of a new marketing automation system and developed new analytics capabilities to measure consumer lifetime value to enhance retention and loyalty. • Initiated a new re-branding strategy to re-vitalize the Gymgrossisten brand. • Responsible for SEK 70 M acquisition media budget including Programmatic display, Social Media, PPC, Content marketing, Email, Print, TV and Events. • Due to large cost savings within Orkla many new recruits on probationary periods (including myself) unfortunately had our contracts terminated.

2018-2019

Skruvat / Bythjul AB

CHIEF COMMERCIAL OFFICER

Led a group of 5 people responsible for all marketing and e- commerce operations. • Responsible for marketing and business strategies, business development and identifying new market opportunities and partnerships. • Set the requirements for a new e-commerce platform and implemented a new marketing automation system to enhance retention and loyalty. • Developed PR strategies to further enhance the brands and build market share. • Responsible for SEK 80 M acquisition media budget including Programmatic display, Social Media, PPC, Content marketing, Email, Print, TV and Events.

2014-2018

Phd (Omnicom Media Group)

Digital Director

Led a group of 12 people responsible for digital strategies • and cross channel execution for clients e.g Trygg Hansa, Volkswagen Group and Svenska Spel. • Responsible for the continuous development of our digital offering and identifying new market opportunities and partnerships with relevant tech companies. • Strategy lead for Phd’s largest clients, in pitches and seminars.

2012-2014

Campadre Scandinavia AB

CHIEF MARKETING OFFICER

Led group of three people responsible for all marketing • operations and customer acquisition. • Implemented a new e-commerce platform and a new CRM system to enhance retention and loyalty from existing members • Developed PR strategies to further enhance the brands and build market share • Responsible for SEK 25 M acquisition media budget including PPC, CRM, Social Media, Content marketing, Print and Events

2009-2012

Apollo Scandinavia AB

DIGITAL MARKETING & E-COMMERCE MANAGER

• Responsible for all digital marketing and online sales at Apollo.se • Endless conversion optimization to attract more quality traffic to increase conversion rates • Main channels were SEO/PPC, content marketing to enhance search engine presence, social media for distribution, RTB display/mobile for reach and affiliate campaigns for conversions

WHAT I´M OBSESSED ABOUT

MARKETING STRATEGY IN A CROWDED HEADSPACE

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BRAND DEVELOPMENT - ATTRACTION VS. INDIFFERENCE

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DIGITAL TRANSFORMATION - WHAT REALLY MATTERS FROM A CUSTOMER POINT OF VIEW

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HOW TO CREATE INFLUNECE IN A SCATTERED MEDIA LANDSCAPE

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DISSECTING THE CUSTOMER JOURNEY

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My thoughts on marketing

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CONTACT ME

Vinkelvägen 9 135 50 Tyresö

johan.holmstrom5@gmail.com

+46702220834